With good PR, this won’t be a big challenge. Here’s how you can spark positive buzz and sustain it over time.

Why Positive Publicity Matters

With over 86% of Filipinos active on social media (DataReportal, 2025), a negative review or viral complaint can definitely make or break your growth. These unfavorable feedbacks can spread faster than any press release, especially in hyperconnected environments.

This is why you need positive PR on your side. It ensures that when people talk about your brand — regardless of the platform and medium — your strengths, values, and contributions are highlighted. This results in increased trust, credibility, and recall, later translating into customer loyalty and sales.

Practical Ways to Become the “Talk of the Town”

Given the importance of having positive publicity, here are 7 ways you can harness the good buzz.

1. Anchor Your Brand in a Strong Story

Filipinos connect deeply with stories. More than marketing your products, you can highlight the brand’s journey, founder’s local roots, or the team’s commitment to community service. For example, brands like Potato Corner often emphasize how they started small and grew big with the support of Filipino customers.

A PR agency in the Philippines can help shape these narratives into stories that resonate with both media and your target audience, ensuring that your brand’s voice is authentic and compelling.

2. Engage with Local Communities

Barangay pride runs strong in the Philippines. Supporting local fiestas, sponsoring a community basketball league, or partnering with schools and churches are grassroots PR efforts that immediately make your brand visible and relatable.

Don’t just show up at the event — show genuine care by contributing and partaking in its implementation and overall experience. Community engagement builds loyalty that advertising money alone can’t buy.

3. Maximize Media Relationships

Local media play a huge role in shaping public perception. A well-placed feature in a lifestyle magazine or a short interview on DZMM can boost your credibility overnight.

However, businesses — especially SMEs — can find it hard to access these channels. This gets easier with the help of a PR agency’s media network and guide: they know how to pitch your story, who to talk to, and how to get coverage that puts your brand in the spotlight.

4. Create Share-Worthy Moments

Sometimes all it takes is one clever campaign or activation to capture attention. Pop-up stores, flash sales, or viral-ready social media content can quickly become the talk of the town if executed well.

Take Jollibee’s Valentine’s short films as an example. They were ads positioned as cultural events, hitting the audiences’ emotions, values, and even memories. In turn, people shared, discussed, and referenced them long after release. 

Take note: creative campaigns that leverage the market’s pathos linger longer in public memory.

5. Leverage Influencers Wisely

Filipino consumers are highly responsive to credible influencers. Partnering with micro-influencers who genuinely use and love your product often works better than paying for a single celebrity endorsement. Audiences can tell if something is just pure mechanical advertisement, so always focus on authenticity. 

6. Be Present During Relevant Conversations

Nothing says good publicity like supporting valuable causes. Engage in disaster relief, sustainability, or local holiday celebrations to align your brand with meaningful conversations. 

But similar to influencer collaborations, your involvement in these causes need to be authentic. Performative actions often turn sour, so make sure your brand has real initiatives behind its activities and words.

7. Handle Crisis Proactively

Great publicity’s best partner is excellent crisis management. Being the “talk of the town” can quickly turn negative if a problem isn’t managed well. From customer complaints to social media backlash, how you respond determines whether people move on or continue talking badly about your brand.

Good PR is proactive, not reactive — crisis communication plans are always in place, ready to respond quickly with empathy and transparency.

Why PR Is Your Best Ally

At its core, PR is about managing narratives and building relationships. It ensures that whenever your brand enters conversations, it enters positively. 

In the Philippines, good PR can transform small businesses into household names and keeps big companies trusted through crises. Partnering with a PR agency gives you the right story in the right channel to reach the right people.

Bask in the Good Limelight

Becoming the “talk of the town” requires a thorough strategy that weaves compelling stories, community engagement, and reputation maintenance together. With the help of a strong PR foundation, you can achieve this and turn your brand into a respected, recommended, and dearly remembered cultural staple.

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